There’s nothing like a good bike that can get you through any tough ride and last year Ducati Motor Holding has done just that with their new record of motorcycle sales. Posting a new sales record on the Italian two-wheeler manufacturer’s 90th anniversary with over 55,451 units sold, Ducati has set the standards high when it comes to durability, ingenuity, and style.
Overall sales were up 1.2 percent from 54,809 bikes in 2015. Ducati hasn’t released sales figures for individual models or sales numbers in individual regions, but sales of the Multistrada family were up 16 percent compared to 2015.
The US remained Ducati’s strongest market, with sales of 8,787 new bikes in 2016. In Europe too, Ducati posted impressive growth numbers 38% growth in Spain, over 20% in Italy and more than 8 per cent in Germany. There is an outstanding performance in Asia too, where Ducati more than doubled its year-on-sales in China with over 120% growth. In Brazil, sales increased by 36% and Argentina saw staggering growth of 219%.
In addition to a new sales record, 2016 saw a consolidation of the considerable increase in volumes achieved in 2015, thanks also to the introduction of the Scrambler brand. This growth demonstrates the strength of both range and brand and, above all, the solid performance of the global sales network,” said Andrea Buzzoni, Global Sales and Marketing Director of Ducati Motor Holding.
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