Motorcycles in the Movies

The movies make it look so easy – like using a motorcycle to cross between two rooftops only using a short ramp, or riding so low to the ground that you have no idea how the driver doesn’t fall off. It’s all part of movie magic, and these stunt actors are trained to perform these dangerous tasks, often with the help of special effects. Trying them at home would probably mean a trip to the hospital for anyone who doesn’t know what they’re doing, but if you’re in the mood for a great story and some cool motorcycle tricks, here’s four movies for you that might just do the trick:

 

Thunderball (1965)

James Bond drives a lot of cool cars. Fact. He also drives a lot of cool bikes – and so do the villains. The beautiful SPECTRE assassin Fiona Volpe steals the show with her motorcycle because not only does her motorcycle exude confidence, but it can also launch missiles. The bike in question? BSA Lightning A65-L. For a more modern James Bond, there’s also Quantum of Solace (2008), featuring Daniel Craig zipping around on a modified Montesa Cota 4RT.

 

Salt (2010)

Angelina Jolie as a CIA officer-turned-fugitive? Awesome. Angelina Jolie’s character riding a motorcycle in a high-speed chase scene? Also awesome. Angelina Jolie doing her own stunts, including the ones on the motorcycle? That’s more than enough right there, but wait – Triumph even developed a new bike specifically for this movie. They took their Street Triple and came up with the Street Triple R, even more agile and intuitive than its predecessor.

 

Top Gun (1986)

Anyone who grew up in the 1980s knows Top Gun, with Maverick (played by Tom Cruise) and his 1985 Kawasaki GPZ 900 R. From his skills on his bike to his leather jacket to his luck with the ladies, everyone wanted to be Maverick, and who could blame them? If you’re feeling nostalgic, Top Gun is a great movie night choice.

 

Ultraviolet (2006)

While Ultraviolet isn’t known for its great or even cohesive storyline, it’s really the bike you want to be watching for, anyway. With Milla Jovovich cruising through an antigravity chase scene on her 2001 BMW R1150R, the motorcycle truly steals the show and almost makes up for the fact that the rest of the movie makes little sense. Maybe just catch this scene on YouTube, actually, but whatever you do – check out the antigravity chase scene, and sit back and marvel at how the beautiful bike cruises through the air.

 

Harley Davidson Markets Towards Millennials and Trademarks “Bronx”

Graham Zahoruiko Updating Brand Marketing

 

The stereotypical demographic of motorcyclists reflects on middle-aged men with a little bit of a wild side. They enjoy the open road, average the age of 45 and probably have some sort of black clothing such as a leather jacket or boots. The gray-haired motorcyclists is a trend seen across the United States doesn’t seem too concerning, however, it poses a major threat to the motorcycle manufacturing industry. What happens when all of the middle-aged motorcyclists become too old to ride? Statistics show that there just isn’t enough “young blood” making motorcycle purchases, so Harley Davidson recently began a millennial marketing campaign.

 

To combat the rise in age of the average motorcycle rider, Harley Davidson is marketing towards millennials in order to get younger people to ride. Gearing their marketing and products towards a younger generation, Harley knows what the younger generation wants: speed, performance, and style just to name a few. Targeting this new demographic, rather than “bigger and better”, Harley Davidson is launching smaller, more affordable models.

 

With a vast majority of millennials being in debt or unable to grow their savings, these affordable models are enticing to this age group. Most of the competition is struggling to keep sales up, while Indiana sales are soaring. With its entry-level cruisers, the bikes from this affordable brand showcases a sleek, modern design that still ties in the brand heritage. All this to say that Harley Davidson has a lot of room to overcome this competition. Especially with lower models starting at $12,000, Harley is working towards becoming more affordable for this younger generation.

 

In order to stay relevant as a brand and attempting to outshine the competition, Harley Davidson trademarked the name “Bronx” through the U.S. Patent and Trademark Office. Changing direction from more localized name from their headquarters in Milwaukee, Harley Davidson treks all the way to the popular New York Borough, The Bronx. With a much more “big city” vibe, we all have to wonder what Harley plans to do with this new patent name.

 

Some figure this new name will shine to be a new model. Gearing towards a more street style, city rider, this could change the game for motorcycling demographics. However, Harley already launched its 2018 lineup of models, silently discontinuing the V-Rod.

 

As Harley Davidson is undergoing some major changes for its brand, we can’t help but expect some excited things from this brand in the upcoming year.

Why I Love Harley Davidson Bikes

Graham Zahoruiko Why I Love Harleys

If you haven’t taken a ride across America but you love to ride motorcycles, I highly recommend you plan your trip now. One of the best rides that riders experience is multiple week long trip across the beautiful country of the United States. With the asphalt under the tires and the drastic changes in scenery throughout the ride, there’s no experience greater– especially if you are on a Harley Davidson.

Harleys Are Made Well

Harleys make the ride fun, and they were made for long trips. As an iconic American-style bike, Harleys were made for America. For years this company has had manufacturing plants in America, making it a trademark for their brand. Although they may also have plants in other international companies, but this is all in good faith to expand their company on a global basis.

For high-speed trips, Harleys make it easier. Being made with such a heavy body, it’s much harder to get blown around or beat up on a Harley. Their performance in high-speed rides are fantastic for stability and maneuvering on the road.

Harleys Let You Meet People

Harley Davidson to the public is a very misunderstood brand for those who don’t ride one. Some have made the joke that Harley owners are like a cult. If you ride a Harley, you’re automatically in tune with other Harley riders. There are so many groups of motorcycle riders out there that all ride Harleys. There are hashtags on social media, and even public groups of Harley riders on social media. It’s pretty simple though– Harleys bring people together.

Harleys create a community. There are plenty of opportunities inside of the Harley community to go on scheduled rides, planned tours, and even friendships. Harleys bring an opportunity to meet other Harley riders. In such events, you get a fun ride while also making lasting friendships.

Harleys Have a Long Lifespan

Ultimately, you can make your Harley last as long as you want it to, or until you decide you want to ride in a new style. The way that Harley engines are designed, their pretty much always repeatable. Although Harleys can show their age, the motors have incredibly proven their long lasting life. In fact, David Zein, the former Wisconsin State Senator is the proud owner of a 1991 FXRT, which is the first Harley to reach 1 million miles on it. It was a pivotal day in Harley history when that odometer read “000000” after a torturous trip.