The women of Penobsquis in New Brunswick celebrated their love of bikes over a weekend in June. The event, titled Backroad Ball, was also attended by ladies from the United States. There were at least 100 people that showed up in attendance between June 17-19, 2016. Women riders are up 6% since 1998. According to a survey conducted by the Motorcycle Industry Council, 14% of total motorcycle riders are female. This may seem like a small percentage, but 1.2 million riders are nothing to scoff at. Women are being included in more marketing materials as consumers that enjoy riding bikes as opposed to being an onlooker. It’s worth noting that most female riders are younger than men. The average age of a female rider is 39, for men, it’s 48. About 48% of female riders choose cruiser style bikes, scooters are at 33%, and sports bikes are at 10%.
The event successfully brought together women who love motorcycles across Canada and the U.S. The event was designed to be another version of female biker events such as Babe’s Ride Out and The Dream Roll. In line with the theme of safety, the Safety Service staff gave a speech about proper clothing, keeping your passenger safe, as well as other important topics. New Brunswick claimed 4 casualties due to biker accidents in 2016.
So the awareness of safety was definitely a major topic at the event. Some of the attendees have lost friends in motorcycle accidents, so the theme of safety was not overdone but welcomed. Despite the tragedies that have occurred, women still love to ride and that was the entire purpose of the rally. These attendees ride on in honor of their lost friends and family. These women are not discouraged from riding because of the simple and powerful feeling of total freedom. Lives were honored at the rally with a “minute of thunder”, particularly the life of Erin Robertson.