Harley Davidson Markets Towards Millennials and Trademarks “Bronx”

Graham Zahoruiko Updating Brand Marketing

 

The stereotypical demographic of motorcyclists reflects on middle-aged men with a little bit of a wild side. They enjoy the open road, average the age of 45 and probably have some sort of black clothing such as a leather jacket or boots. The gray-haired motorcyclists is a trend seen across the United States doesn’t seem too concerning, however, it poses a major threat to the motorcycle manufacturing industry. What happens when all of the middle-aged motorcyclists become too old to ride? Statistics show that there just isn’t enough “young blood” making motorcycle purchases, so Harley Davidson recently began a millennial marketing campaign.

 

To combat the rise in age of the average motorcycle rider, Harley Davidson is marketing towards millennials in order to get younger people to ride. Gearing their marketing and products towards a younger generation, Harley knows what the younger generation wants: speed, performance, and style just to name a few. Targeting this new demographic, rather than “bigger and better”, Harley Davidson is launching smaller, more affordable models.

 

With a vast majority of millennials being in debt or unable to grow their savings, these affordable models are enticing to this age group. Most of the competition is struggling to keep sales up, while Indiana sales are soaring. With its entry-level cruisers, the bikes from this affordable brand showcases a sleek, modern design that still ties in the brand heritage. All this to say that Harley Davidson has a lot of room to overcome this competition. Especially with lower models starting at $12,000, Harley is working towards becoming more affordable for this younger generation.

 

In order to stay relevant as a brand and attempting to outshine the competition, Harley Davidson trademarked the name “Bronx” through the U.S. Patent and Trademark Office. Changing direction from more localized name from their headquarters in Milwaukee, Harley Davidson treks all the way to the popular New York Borough, The Bronx. With a much more “big city” vibe, we all have to wonder what Harley plans to do with this new patent name.

 

Some figure this new name will shine to be a new model. Gearing towards a more street style, city rider, this could change the game for motorcycling demographics. However, Harley already launched its 2018 lineup of models, silently discontinuing the V-Rod.

 

As Harley Davidson is undergoing some major changes for its brand, we can’t help but expect some excited things from this brand in the upcoming year.

Motorcycle Must-Haves: Royal Enfields Recap of Newly Opened Factory

Graham Zahoruiko Motorcycle News

Having been around for decades, a century even, Royal Enfields is continuing to grow in demand. The company first started in 1890 when they received their license for the brand name “Royal Enfields”. They made their first motorcycle in 1901 but also sold other items such as lawnmowers, bicycles, and more. Having been in production for so long, this company is known as the oldest motorcycle brand that has continuously made and sold motorcycles.

Since then, this small motorcycle company has grown the become a global leader in selling mid-sized motorcycles.This brand has been around for a long time, but just so happens to be at a new beginning. Royal Enfields announced it’s opening of a third manufacturing facility, at Vallam Vadagal based in India.

In 1949, Royal Enfields opened doors to its partnership in India, selling the mid-sized motorcycles just after the war. India’s government was in search of motorcycles fit for policemen to use. Royal Enfields’ bike, the “Bullet 350” (they now sell the Bullet 500 efi, also) was chosen for the job, with India’s government placing an enormous order of 800 bikes during that time. Since then, it’s clear that Royal Enfields’ popularity has continued to rise.

Royal Enfields is known for their style that combines a classic bike with a modern look, making the design timeless. Through this distinct design, Royal Enfields has grown in popularity, increasing sales in India 50% every year for the past 5 years. In order to keep up with such demand, the company had to open a new manufacturing facility. It is with confidence that they continue to sell their unique models.

This company sells multiple models such as: the Bullet, Thunderbird, and Classic. Additionally, they sell the Cafe Racer – continental gt. This product line is lined up for India, but can vary depending upon the country. Today, Royal Enfields are sold in the following countries: USA, UK, India, various countries throughout Europe, Latin America and both the Middle East and South East Asia.

On top of being such a unique motorcycle company, they go beyond just manufacturing and selling bikes. This company organizes motorcycle rides for both members and non-members, giving ample opportunity for a leisurely trip or even an adventure.

With such growth seen over the last 5 years, it’s no surprise that this company is expanding. If it’s a successful facility, the question remains: Could we be hearing more about Royal Enfields in the future? We’ll have to just wait and see.

The Gear You Need for Your Next Motorcycle Ride

If you consider yourself a motorcycle enthusiast like myself, then you know all about the bikes. You have your favorite ride mapped out in your head because you’ve rode it too many times to count. You know when the weather is nice which roads to take to get that perfect, scenic view. But do you know what the best gear is for riding? Here are a few pieces of motorcycle gear you don’t want to miss on your next ride.

 

The Jacket

 

Jackets keep you warm when the wind isn’t at your favor. The jacket also protects your skin and body in the event of a crash. When the weather is hot, riders often don’t wear jackets or they’ll overheat. Here’s the good news. Textile jackets are becoming a popular motorcycle signature piece. They’re lightweight and made from materials such as polyester that won’t make you sweat. You can enjoy the ride and be protected no matter what the temperature is outside.

 

The Boots

 

Riders, it’s vital that you care about your safety just as much as you care about your ride. Proper gear goes beyond just the bike. Riding boots are essential to your ride. You never know if you turn a curve too fast or any other unfortunate event that will occur while you’re out on your ride. Motorcycle boots protect your feet, what you use every day to get you from point A to point B. Without them, you wouldn’t be able to ride. Keep it classic with some of the best motorcycle boots. You can’t go wrong with protecting yourself.

 

The Helmet

 

It’s not illegal to ride without a helmet anymore, however it’s the smart thing to do. A helmet can be the difference between one last ride or thousands of rides ahead of you. If you wear a helmet, you might as well make sure it’s the best. Luckily, 2017’s best helmets are out on the market. The prices range so if you’re short on cash or have the ability to splurge, there’s a helmet for every wallet. Your helmet should do the job, but it also helps if it looks cool too.

 

Indian Motorcycle Spring Gear
While the Indian Motorcycle spring gear fits into a category of it’s own, it has great history within America. In World War II, Indian Motorcycle company produced over 50,000 motorcycles, and military jackets to go along. If you want to be more original in your motorcycle gear, a military jacket is a great way to represent your freedom to ride.

Industry Pioneer: Floyd Clymer

Floyd Clymer was born in Indianapolis on October 26, 1895. They shortly after moved to Colorado. Upon moving to Berthoud, Colorado, Floyd’s father purchased the family’s first automobile, a Curved Dashed Oldsmobile which became Floyd’s first car he would learn to drive at the age of 7.

He always showed a passion for cars. He became the youngest Ford dealer in the country at 13 years old. Many publications wrote about Clymer and his early success. He eventually became interested in motorcycles and began entering races. He also opened a Harley Davidson and Excelsior dealership in Greeley, Colorado.

As a motorcycle racer, Clymer gained notoriety by leading a great fraction of the acclaimed Dodge City 300. Floyd was riding a Harley Davidson and was the top performer for much of the race until his bike malfunctioned at 110 laps in the 150 lap competition. This event was just a minor bump in the road for Floyd.

He would then go on to win multiple races including the Pikes Peak hill climb. In 1920 he was victorious in winning the national sidecar championship and prevailed in numerous hill climbing competitions thereafter.

Floyd Clymer is known as a pioneer in the motorcycling profession. He was a racer, a racing promoter, a motorcycle dealer and distributor, a motorcycle manufacturer, a magazine publisher and an author. In 1998, Clymer etched his name in history by being inducted into the motorcycle Hall of Fame.

Floyd’s latter notoriety came largely in part due to his yearly publishing of a yearbook for the Indianapolis 500. His time spent working with them spanned from 1946-1968. He also wrote numerous works on classic cars. These pieces included Henry’s Wonderful Model T, Those Wonderful Old Automobiles, Treasury of Early American Automobiles along with a series of Historical Motor Scrapbooks.

Not only was Floyd Clymer an amazing motorcyclist and writer, but he was a superior entrepreneur. He created innovative ways in marketing and selling motorbikes. He would take his motorcycles to agricultural trade shows and he would demonstrate how the bikes could be utilized in the agricultural industry as well as in the delivery industry, in the police force and in the newspapers companies.

Floyd Clymer was an inspiration to many and his life was a staple of passion and drive. His accomplishments were a direct product of his desires and he achieved them by persevering with great courage and persistence.