As Director of Organizational Effectiveness, Public Benefit Corporation, Graham Zahoruiko is leading greater corporate shareholder wealth, public benefit, and social responsibility. Graham gets to exercise a level of independence that is rare in the business world. He needs to rely on himself to deliver on what he has been hired to do. There are no shortcuts, only hard work, and self-reliance. These are qualities intrinsic to Graham Zahoruiko, so it is no wonder that they permeate through his personal life as well. Graham is a motorcycle enthusiast. His most peaceful moments are when he is astride his Harley-Davidson and on the open road. Again, independence is the key. The iconic images of the lone rider tearing across the pavement are certainly romantic, but there is an undeniable beauty to it as well. It is a part of American culture – the independent traveler forging across the country à la the pioneers during westward expansion. The public’s understanding of motorcycle culture is also influenced by popular films – Easy Rider, the Wild Ones, Mad Max. Biker gangs are often a popular trope in these films, echoed by real-world incidences. For instance, the Hell’s Angels at the Altamont Free Concert in 1969 and the violence that ensued.
Graham Zahoruiko was introduced to motorcycle riding as a child when his uncle would give him rides in the front yard. In those days, helmets were optional and Graham and his uncle found themselves on the ground from unsuccessful wheelies. These early experiences manifested themselves into a lifestyle on the bike. Riding has always been a thrill that Graham has enjoyed as it compliments his spontaneous personality. Graham Zahoruiko averages about 5,000 to 7,500 miles during the riding season — April through October — on his black 2013 Harley-Davidson Heritage Softtail Classic
For Graham and motorcycle riders alike, the open ride provides an immense sense of freedom in the open air. Sometimes with no destination in mind, the motorcycle is the ultimate escape. The open road and the motorcycle community provides the opportunity to meet some of the kindest and most patriotic people. Whether it is a motorcycle rally, event or ride, you always have the chance to meet and learn from interesting people all over the country.
Motorcycle enthusiasts like Graham Zahoruiko have to fight against those negative connotations. To that end, Graham has been able to combine is the love of riding with another one of his passions – philanthropy. Graham regularly participates in fundraising events focusing on motorcycle riding. For example, the 9/11 Ride. The event is organized by America’s 911 Foundation, Inc., and is purposed to remember the heroes, volunteers and victims of September 11th, 2001. Preserving the memories of all those who answered the call on that horrible day is the charge of the ride, and for the best 13 years, they have been very successful. The Ride is an annual event where 100s of riders travel together en mass. For a thousand miles, the caravan rides in formation, visiting each of the three major 9/11 crash sites. The event has grown tremendously, where now major highway interstates are shut down entirely and thousands of spectators line the streets to cheer on the bikers and honor the fallen.